Brittany Trafford (she/her) is an entrepreneur and digital creative based in Toronto, Canada. She loves to create digital brands, products and experiences.
What inspired Wrappr?
After the birth of our first baby, my partner and I were grateful to receive so many thoughtful presents from our friends and family. All were presented in wasteful, plastic-coated gift bags or standard single-use paper, much of which could not be recycled. The amount of waste was shocking. I thought about our struggling planet and the kind of world I wanted my daughter to inherit and set out to find an eco-friendly alternative to North American gift wrap. Serendipitously, my brother had just visited Japan and returned home with some gorgeous furoshiki wraps as souvenirs.
The furoshiki wraps were the perfect solution! They were reusable, simple to fold and incredibly beautiful. And each one was a piece of art. Not only could the fabric wraps offer a sustainable solution to the gift wrap epidemic, they could also give artists around the world the opportunity to promote and sell their work.
And so, with those two objectives in mind, Wrappr was born.
How would you describe Wrappr to a friend?
What are your individual core values?
Freedom, independence and responsibility.
How do your friends describe you?
How do you want to be remembered?
As a brand that helped traditional one-time use wrapping paper become a thing of the past.
What's the best way to get in touch for questions and support?