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Upright

Betty Tang (she/her) grew up in Vancouver, Canada, where she grew interested in wellness and sustainability. She studied accounting and sustainability at the University of British Columbia and started her career as a management consultant advising companies in consumer goods, manufacturing, and agriculture. She holds an MBA from Yale University and a certificate in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies. Betty is also a certified yoga teacher and in her free time loves trying new plant-based recipes, hiking, and being out in the sun.

What inspired Upright?

As someone who is lactose-intolerant, has food allergies and cares about the environment, I found myself frustrated by the tradeoffs I was forced to make with milk alternatives between nutrition and sustainability. Plus, half the time my milk would go bad before I could even finish it! I felt like there had to be a better option... so I created Upright.

How would you describe Upright to a friend?

Meet Upright, oat milk as nutritious as dairy (without the cow). Each tasty cup of Upright oat milk packs the same key nutrients as dairy, without the unwanted allergens or environmental impact. Ready whenever and wherever you want it: just add water!

Each cup of Upright packs 8g of oat protein, 25% calcium, 15% vitamins A, B12, D, and 2g of prebiotic oat fiber to support whole-body health. Deliciously mild and creamy, Upright appeals to omnivores, vegans, those with allergies, and picky-eaters alike.

Made with just oats and a blend of key vitamins and minerals, our oat milk is naturally gluten-free and hypoallergenic. We use natural processes and avoid allergens and additives like lactose, nuts, seeds, soy, oil, gums, and anything artificial.

What are your individual core values?

Authenticity, health, family, adventure, and kindness.

How do your friends describe you?

Optimistic.

How do you want to be remembered?

I would love for Upright to be remembered as the good for you go-to, making it easy and fun for people to be healthier and more sustainable.

What's the best way to get in touch for questions and support?

hello@uprightoats.com

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