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TITOV founder Masha Titova (she/her) wasn't comfortable in her bra. As a production manager at Yeezy, she was working long hours traveling to and from manufacturing facilities. It wasn't until the middle of a 109° day though, wires digging in, that she finally decided to take her bra off at work. Embarrassed and annoyed, she made it her mission to create lingerie that doesn’t distract you from your busy life.

What inspired TITOV?

I believe lingerie shouldn't hold you back. After dealing with uncomfortable bras for years, I made it my mission to make undergarments that feel nice, but are comfortable enough to wear every day. 

How would you describe TITOV to a friend?
TITOV is a lingerie brand focused on celebrating everyday luxuries. We also place an emphasis on inclusive sizing, with 3x the typical sizes offered by other lingerie brands! 
What are your individual core values?

I value the people in my life. Knowing that they are around for both the good and the bad is important to me. 

How do your friends describe you?

Motivating, sarcastic and a party.

How do you want to be remembered?

I hope TITOV will still actively be top of mind in 20 years!

What's the best way to get in touch for questions and support?


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