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The Good Hippie

Emily McNabb Butler (she/her) moved to Austin in 2012 after receiving her BFA in dance performance and living in NYC. When she returned to Texas, she wanted to focus on holistic approaches to health, self-care, and bodywork, so that she could continue dancing professionally. Dance is hard on your mind and body, and it was important to Emily to take care of herself first: a novelty in the dance community! Now, she owns The Good Hippie with a mission to educate people on the harms of the "big guys" on your body and the planet.

What inspired The Good Hippie?
The Good Hippie was founded in 2011 by a licensed massage therapist who was concerned about the ingredients found in the commercial creams, lotions, and oils that are available at most spas. Being up to her elbows in lotions all day, she started to see problems in her own skin. 

In 2012, when I met the founder of The Good Hippie, she was working at the front desk of a massage/chiropractic office, and we became fast friends! Several years later, in 2018, the founder wanted to move on with her other business ventures. When she told me she was considering selling the company, I insisted the company stay "in the family," and bought it from her! That is when I retired from the stage and took on the mission of providing affordable, all natural, clean products for mind, body, home, and planet.
How would you describe The Good Hippie to a friend?
The Good Hippie is a small-batch, natural, artisan line of skincare and beauty, handcrafted in Austin, Texas. We believe the ritual of your daily skincare routine should be a time of indulgence; a time to breathe deeply, and nurture the body and mind. We know that real ingredients produce real results. It is with this intention that we source the highest quality, therapeutic-grade, freshest, most vibrant gifts of the Earth to inspire our products. Our formulas are concentrated, containing only ingredients that have been carefully selected for their beneficial properties and ability to enhance, nourish, and protect the skin.
What are your individual core values?

Honesty and transparency. There is no such thing as a "miracle product," yet the beauty and wellness industry has trained us to believe that products can be the panacea for all that ails us. Our health goes beyond that; manage your stress, eat better, drink water, and lessen your exposure to chemicals and ingredients that are slowly killing you.

How do your friends describe you?


How do you want to be remembered?

As someone who had an honest and modest career, and loved every minute of it.

What's the best way to get in touch for questions and support?


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