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Oona Goods

Aleks Strub (she/her) grew up in a first-generation Lithuanian household where old yogurt containers were used as Tupperware and paper towels didn't exist. Since then, she has worked for a variety of organizations making an impact on climate change, most recently as the CMO of Imperfect Foods. She lives in Berkeley, CA with her partner and two daughters.

What inspired Oona Goods?
Every day, over 3,000 tons of paper towel waste is produced in the U.S. We are cutting down tress to clean our messes! I was inspired to put an end to this.
How would you describe Oona Goods to a friend?
We're a small woman-owned business helping you go from single use to reusable. Our first product is a fully compostable and biodegradable Sponge Cloth that replaces 17 rolls of paper towels. We work with female designers to make your home not only sustainable, but fresh.
What are your individual core values?

Be kind and compost!

How do your friends describe you?

Outgoing, positive, and driven.

How do you want to be remembered?

As a brand that made some female designers famous and a few households go from single use to reusable.

What's the best way to get in touch for questions and support?


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