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Novel Swim

Laura Paulino Rosenbaum (she/her) is an Afro-Latina, NYC-born designer and owner of Novel Swim. Her hand-illustrated prints are deeply inspired by her vibrant community and Dominican roots.

"The Caribbean is in my blood, so I’ve always had a deep connection to the beach. Because I know from personal experience how hard it is to break into the fashion industry, I’ve made sure that Novel fosters inclusivity and supports my community inside and out. I work with other women run businesses, source locally whenever possible, hire women and minority contractors, and always feature a diverse range of models. I believe the beach is for the people, and everyone should feel comfortable, confident, and chic in and out of the water."

What inspired Novel?

I wanted swimsuits in cute prints and colors in cuts that I could actually wear. Going to the beach is fun, so I really wanted putting on your bathing suit to be too. There's a lot of fear associated with bathing suit shopping, so I focused on keeping styles comfortable and streamlined and letting the prints do the talking.

How would you describe Novel to a friend?

Novel Swim believes that going to the beach is fun and putting on your bathing suit should be too. We’re called Novel because we’re different. We're proud to be woman owned, Afro-Latina owned, ethically made, sustainable, and locally manufactured in NYC. Our bold and tropical prints let you swim proudly and confidently, so you can focus on doing what you should be doing at the beach: making waves, feeling good and having fun.

What are your individual core values?

Being true to myself and remembering that life is short inspires me to make the time I have here count. Being with the people I love most is extremely important to me. There's no time to be wasted on anything else!

How do your friend's describe you?

Definitely super silly and wacky in the best ways. I also say what I think for better or worse!

How do you want to be remembered?

For our dope *ss prints! But all kidding aside, I hope we are remembered for being bold and making prints that make people feel good and happy.

What's the best way to get in touch for questions and support?

hello@novelswim.com

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