Masami

Lynn Power (she/her) left the big agency world to create MASAMI, a premium clean haircare brand, which launched in February 2020. Prior to her entrepreneurial move, Lynn was CEO of J. Walter Thompson NY, responsible for the flagship office of WPP’s $1.5B iconic agency, the oldest advertising agency in the world. Throughout her career, she has had the great fortune of working with some of the world’s most well-known brands including: LISTERINE, American Express, Clinique, Hershey’s, and Pizza Hut. Lynn believes that business success relies on moving at the speed of culture, eliminating barriers and helping women find their voices. Lynn is also the founder of Isle de Nature, which you can find on our site as well!

What inspired Masami?

Our story began by the rich seas of northeastern Japan, where the three waters of the world embrace and nature in all her beauty and diversity flourishes. Here in the majestic fields of swaying Wakame seaweed, nature has gifted us one of her greatest, nutrient-rich treasures: a small, miraculous ocean botanical known as Mekabu! Harvested for centuries by Japanese farmers for its health-giving properties, this marine miracle inspired MASAMI.

Botanically hydrating Mekabu, beneath the Wakame leaf, is filled with ocean vitamins and minerals to leave your hair healthy and shiny. All of MASAMI's products are infused with Mekabu powder, fresh from Japan where we source it from a family owned seaweed company.

How would you describe Masami to a friend?

MASAMI’s clean formulations give your hair massive levels of botanical hydration without weighing it down. It's formulated with our wonder ocean botanical, Mekabu, and other “good-for-you” ingredients such as Japonica Laminaria, Blueberry Extract, Aloe and Grapeseed Oil. And, most importantly, nothing bad: no Phthalates, Sulfates or Parabens.

What are your individual core values?

Simplicity, vulnerability, and accessibility.

How do your friends describe you?

Down-to-earth.

How do you want to be remembered?

By the high quality products we produced.

What's the best way to get in touch for questions and support?

customerlove@lovemasami.com