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Different Puzzles

Olivia Seely (she/her) is a brand strategist based in Brooklyn, NY and the founder of Different Puzzles, a company that makes jigsaw puzzles with hidden surprises. Olivia and her co-founders Luke Stern and Sam Wander started Different Puzzles in 2020 when the pandemic put a spotlight on the need for device-free entertainment. Since the image on the box doesn’t quite match the final puzzle, Different Puzzles are meant to keep you guessing until the last piece is in place.

What inspired Different Puzzles?

My co-founders and I were inspired by the idea that puzzling is a predictable activity. Puzzling can be challenging, sure, but you always know what you’re going to end up with. We wondered if we could play with that idea by creating two versions — the puzzle image you see in our marketing and on our boxes, and the puzzle image that you actually end up piecing together. Puzzling can be a pretty “mindless” activity, and we were excited about making the whole experience a bit more engaging.

How would you describe Different Puzzles to a friend?

We started Different Puzzles with the intention of bringing playful trickery to an otherwise predictable activity. By hiding surprises throughout our designs, we set out to create the most delightfully amusing puzzles you’ve ever experienced. What exactly does that mean? The image on the box doesn’t quite match the final puzzle you piece together. It’s our way of keeping you guessing until the last piece is in place!

If anything, we hope our puzzles are a welcome distraction and something that makes you pause and think, “well, that’s different.”

What are your individual core values?

Kindness, hard work, and curiosity.

How do your friends describe you?

As an extrovert!

How do you want to be remembered?

I hope Different Puzzles is remembered as a brand that brings people together. What's more fun than sitting around a table with people you love doing puzzles?!

What's the best way to get in touch for questions and support?


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