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Copy of Eir NYC

Stacy Haase (she/her) is Eir NYC’s CEO and Chief Eir Head. She joined Eir NYC in its very early days, having been drawn to its core values of respect for nature and belief in green and alternative solutions to health. She is a kitesurfer, passionate skier, hiker, biker, and all-around nature junkie; as well as our chief formulator and the driving force that is growing the Eir NYC brand. A student of green medicine, Stacy focuses on creating naturalistic solutions to skincare and wellness.

What inspired Eir NYC?

Eir NYC was born among the Montauk surf community as a better, greener alternative to drugstore wellness. I knew that Eir would appeal to a much broader audience outside the surf community, so I took that initial concept and moved it beyond its roots. Since then, Eir NYC has quickly grown past the shores of Montauk to reach a wider audience of like-minded active people!

Eir was named for the Norse goddess of healing. In pagan times, Eir was invoked in healing rituals using a white flower known as an Eirflower. Carrying forth that tradition, we turn to mother earth for healing.

How would you describe Eir NYC to a friend?
Eir NYC was created with the bold of spirit in mind and is so much more than just a skincare brand. All of our products are made with clean, natural, chemical-free ingredients, so you never have to sacrifice wellness for performance. All our products are safe for your skin, kind to the planet, and cruelty-free.

We want to help people get the most out of the strength in their bodies (whatever that means to each person) and to get the most out of time in nature (wherever that is in the world). The result, we hope, is glowy, gorgeous skin, and a relaxed, happy body.
What are your individual core values?

Wellness, love and respect of nature, and openness.

How do your friends describe you?

Bold, creative, fearless. A true friend.

How do you want to be remembered?

I hope people will see one day that really great products can be made without chemicals.

I hope people one day embrace a more natural way of approaching wellness, and see that how we exist in nature matters.

What's the best way to get in touch for questions and support?


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