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Burrito Pop

Madelin Woods (she/her) is a startup founder, designer, and engineer based in the San Francisco Bay Area. She is a natural maker and tinkerer, and came up with the idea of a twistable burrito holder years ago. What started as a side project quickly grew into a much larger endeavor. Her dream is to inspire other dreamers and doers to stick with their ideas. By breaking your goals down into small chunks, you really can accomplish anything you set your mind to!


What inspired Burrito Pop?

I came up with the idea for Burrito Pop after grabbing a burrito from my favorite burrito truck. My hands were full, so I had to improvise, plopping the burrito into an empty coffee mug. When I got back to my desk, my mug offered an easy way to eat my burrito and keep it upright so the filling didn't fall out every time I put it down. This was a superior burrito-eating experience... except I could only eat half the burrito. What if it twisted up like a lipstick tube? The lightbulb went off. Over years of development, I created a portable burrito-raising device that helps on-the-go diners enjoy every bite.

How would you describe Burrito Pop to a friend?
Burrito Pop is a twistable burrito holder that makes eating your favorite burrito, gyro, sandwich, or any cylindrical snack simpler and less messy. We dream up extraordinary and portable mealtime accessories to help you enjoy every bite of your favorite foods!
What are your individual core values?

Technology as a tool for joy and delight, beyond-the-ordinary craftsmanship, culture hacking, simplicity, and giving back to the planet.

How do your friends describe you?

Positive, optimistic, kind-hearted, creative, and silly.

How do you want to be remembered?

I hope that Burrito Pop becomes a nostalgic, fun brand that people of all ages remember. Everyone loves burritos; our goal is to bring more color and joy into this world!

What's the best way to get in touch for questions and support?


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