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hey you, hope you're having a good day!

welcome to be.

we make it easy to shop your values!

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impact-driven, she/they founded small businesses- all in one place.

We're on a mission to build the most comprehensive purpose-driven marketplace on the internet. Say goodbye to the days of repetitive blog posts, endless research and social media rabbit holes. We do the work for you, because you deserve to know it all before you click "purchase."

about us

We're here to help you buy goods from people who actually want to sell goods, not colonize space and stuff.

you deserve to have it all.

We researched over 1,000 brands for our marketplace, because frankly, we have high standards! Each brand you see on our site is vetted by us, meaning they must meet all of our required criteria to be included. All you have to do is shop, because every brand you see here is making the world a better place.

brand criteria

Illustrations by Amy Gaydosh



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