How much money do we spend every year on consumer brands, and we don’t even know where that money goes?

We believe there’s a new generation of consumers. They want to vote with their wallet - they want to choose small, women- and non-binary-founded, minority-owned, values-forward products. But it feels harder than ever to find products they can trust. There’s a disconnect: smaller businesses don’t have the marketing juggernaut necessary to build social proof. We bridge the conscious consumer chasm with a values-forward, curated discovery experience, wrapped into a quarterly subscription box.

Every season, we recruit small businesses with a prominent mission that supports the values of our community. Each box includes full-sized products from five she/they-founded brands, at least two of which are from BIPOC founders. We then interview each founder in-depth on their support for sustainability, marginalized groups, and more. Their stories are compiled into our e-zine that each box subscriber can access to learn more about the brands they’re trying that season.

We practice our mission. All of our shipping is carbon-neutral, and our support of she/they-founded brands doesn’t stop at the products we include. Nearly all of our packaging comes from women-owned businesses.

In the future, shopping in line with your values will be easy and affordable. The be. box is purpose-built to deliver that future.

For a more in depth look, check out our FAQ page.